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Why I am writing this
Everyone’s trying to be seen. But being seen and being known aren’t the same thing.
Being seen is performance. Being known is presence.
And presence can’t be faked.
You can optimize for reach, but reach fades.
Reputation, though, that compounds.
1 Insight
The real flex is reliability. Anyone can look consistent online. Very few actually are.
People remember how you show up when it’s not convenient.
Not the aesthetics. Not the followers.
The follow-through.
Being well-known fades fast. Being known well lasts.
Psychologically, reliability builds something fame can’t — predictability, and that’s what our brains crave most.
We trust what we can predict. We remember what feels safe.
1 Habit
Do it when it’s boring. Do it when it’s quiet. Do it when no one’s watching.
That’s how you build a life that matches your values —
one rep, one message, one choice at a time.
No hype. No noise. Just evidence.
1 Story
When Rick Rubin produced Johnny Cash’s American IV,
Cash could barely sing. His voice cracked. His hands shook.
Rubin didn’t fix it — he kept it.
Because the cracks told the story.
That album didn’t make Cash more famous.
It made him real.
It’s not always about doing more.
Sometimes, it’s about staying true when you’ve got nothing to prove.
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That’s it for this week!!!
What do you want to be known for?
And are you actually living like it?
Because that’s what makes you the main character.
Not the spotlight.
But the alignment.
— kanishka
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