You've been "thinking about it" for months.

The business. The pivot. The hard conversation. The thing that keeps showing up at 2am.

You've done the research. You've made the pros-and-cons list. You've talked it through with three different people who all said, "sounds like you already know the answer."

And still. Nothing.

Here's what nobody tells you: not deciding is one of the most expensive things you'll ever do.

Let’s dive in.

Indecision isn't neutral. It compounds.

Every day you don't make the call, the world keeps moving. The window shifts. The opportunity gets colder. The version of you that could've acted six months ago becomes the version of you who has to work twice as hard today.

We treat indecision like it's a pause button. It's not. It's a slow drain.

And the brutal part? You're not saving energy by waiting. You're spending it on the loop running in the background every time you circle back to the decision you haven't made yet.

The mind doesn't rest on open loops. It keeps burning fuel on something that hasn't moved.

Not deciding is deciding. You're letting life make the call for you.

Vera Wang competed as a figure skater for most of her youth. She was good. National-level good. Trained obsessively, sacrificed the things most teenagers took for granted, showed up every day.

She didn't make the 1968 US Olympic team.

So she went into fashion. Spent 17 years at Vogue as an editor. Built a career most people would've been proud to retire from.

At 39, she was passed over for editor-in-chief.

She could have waited. Kept her head down. Maybe the next opening. Maybe a few more years of proving herself to people who'd already made up their minds.

Instead, she made a call. At 40, with no formal design training, she decided to design wedding dresses. She convinced her father to invest $4 million. Opened a bridal boutique in New York.

By every conventional measure, it was the wrong move. Wrong age. Wrong background. Wrong timing. No design degree. No runway credibility. Nothing that would've made any reasonable advisor say yes.

Today, Vera Wang's name is on wedding dresses worn by the most recognizable women in the world.

The decision she kept putting off turned out to be the only one that mattered.

Write down the one decision you've been sitting on for more than 30 days.

Not a list. One.

Set a 48-hour timer. At the end of it, make a call. Not the perfect call. Not the safe one. A call.

Most decisions that feel enormous are reversible. The cost of deciding wrong is almost always lower than the cost of deciding never.

The timer starts now.

The best time to decide was six months ago.

The second best time is today.

Stop waiting to feel ready. Start acting like someone who already is.