Hey,

Last week’s email was supposed to include a link to join Build Content Systems.

I’ll be sharing weekly emails about 7 years of lessons from building content and how to engineer systems that will define its future.

Except… I messed it up. Yep, rookie mistake.

But instead of just dropping the link today, I wanted to make up for it the right way.

👉 I built a 7-day email series on What Makes People Click.

It’s everything I’ve learned in 6+ years of writing, testing, and messing up in the content space, distilled into 7 short emails.

  • Why people actually stop scrolling

  • The emotions that drive clicks

  • How AI tools fit in (without replacing your thinking)

  • Copy frameworks that work because they’re human

  • And how to turn curiosity into action

If you wanted to join the waitlist, here is the link.

Thanks for always reading, replying, and keeping me honest.

I love this community of founders, marketers, freelancers, overachievers, and outliers who never quite fit in but always stand out.

I don’t take that lightly.

—Kanishka

P.S. I haven’t shared this announcement anywhere else, so you’re truly the first to see it unfold.

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