Why am I writing this
The goal of building systems is to “be consistent” or “stay productive.”
Those are good reasons, but they’re not the real reason I think you should do it.
The real win is content freedom: the ability to choose what to publish, when to publish, and how to spend your creative energy… without deadlines breathing down your neck.
And if you stick with me to the end of this email, I’ll share something special to help you get there even faster.
1 Insight
Content freedom means you’re not chained to the calendar.
It’s the difference between:
Writing whatever you can finish before midnight… vs.
Publishing your best work, even if it took a month to refine.
A system gives you that freedom because it separates creating from publishing.
When you’re ahead, you’re creating to explore.
1 Habit
Separate your “creation days” from your “publish days.”
Step 1: Capture every idea in one place (mine: Google Keep).
Step 2: Work in buckets: Ideas → Drafts → Ready to Publish → Published.
Step 3: Always stay 2–4 weeks ahead in “Ready to Publish.”
This buffer is your freedom.
It means you’re choosing what to publish, not just pushing out whatever’s half-done because of deadlines.
1 Story
Ever since I started creating online, I loved the idea of keeping “buckets” for my ideas.
I’d jot things down, organize them loosely, and never really run out of material to work with.
So I never had an “idea” problem.
What I did have, like most, was a perfection problem.
Because no matter how many ideas you have, publishing is its own game.
It takes time to master consistency, understand what your audience wants, and get comfortable shipping work that isn’t perfect yet.
The breakthrough for me was realizing this:
Buckets give you freedom from idea scarcity.
But a system gives you freedom from perfection paralysis.
Once I built a backlog, I knew I had that freedom, and the quality of my work naturally went up over time.
That’s it for this week!!!
If you’re feeling stuck or burnt out, it’s probably not a lack of creativity — it’s a lack of freedom.
Build a system that creates space between you and the deadline.
That space is where your best ideas breathe, your quality improves, and your creative energy returns.
Content freedom isn’t the result of talent.
It’s the result of structure.
I’m thinking of sharing more deep dives like this on building content systems — practical playbooks, templates, and frameworks.
Would that interest you? Join the waitlist here:
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